Nokia Down, but not out...yet...

25 July, 2011 06:46AM ยท 2 minute read

Nokia has become somewhat of the embattled entrant in the smartphone space in recent years. On odd position considering how ubiquotous they are in the “dumb” phone space around the world. The problem seems that they have been a late entrant into the genuine smartphone market with touch-based devices at least. Having placed their faith in their own Symbian OS for so long they are now beginning to play catch-up with their recent adoption of Windows Phone 7 (although they are yet to release a phone that runs it for sale) and their new CEO Stephen Elop. It’s natural enough that things would get worse before they got better. Nokia has shown they are a capable engineering company in the past and there’s no reason to think they can’t have another hit on their hands in the future. It’s easy to look at their recently reported quarterly losses and say “it’s all over for Nokia” but that’s superficial thinking. It takes time to turn a company around - as Apple saw when Steve Jobs returned. It wasn’t months it was years before people started buying Mac products in large numbers after the 90’s decline and near-bankruptcy. Nokias recent N9 entry running Nokias own Meago operating system has been demonstrated at nearly ready for full scale production and shows a great deal of promise. Certainly Nokia would still have produced the N9 without Elop and the killing of Symbian, however it probably would have been given less resources / a lower priority in the end however needless to say it would still have been released. Nokia have lost mind-share: there is no doubt about that - however they may well be down but they are far from out.